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Spring Summer 2017 Collection Advertising

The next summer men will have the world on their shoulders; energy, freedom and comfortable elegance are essential. Urban globetrotters willing to discover the world, maybe riding a bike and looking for “sharing and adventures”, travelers with their lives in the backpack, dressed as if ready for a new adventure. Informal freedom permeates the new Fradi collection, desire to escape and adventure. The new Fradi menswear speaks the functional language, and the bicycle style stands out. Fradi blends the urban streetstyle with softer silhouettes in. The wide use of tones such as white and blue recalls the shades of the sea bottoms, whereas brightness and colour are the basis of the proposals that send back to the sense of freedom and adventure.

Real source of inspiration for this collection is the research for fabrics: jersey and yarn dyed, also offered in micropatterns and check, from white to blue ocean also using denim with strong indigo nuances. Dry lined trousers with light colourings that go from sand to ecru, rigorous colors such as blue or white, in order not to betray the unique Mediterranean inspiration. Fabrics that born from the twist of different yarns, like mouliné and cotton that give a balanced and re ned effect. Unavoidable in every men’s wardrobe the white shirt that Fradi suggests in a slim size range, with mandarin collar for an informal look, French collar for who does not give up to elegance and button down for the real casualwear lovers. For a grittier man, the denim shirt, comfortable and dynamic.

Finally, a must-have like the blue jacket, minimized with a ower pochette in blue tones, but even in a funny denim variation or in vivid colors silk.