FALL WINTER 2018/19 COLLECTION
Jersey Velvet protagonist of the Fradi total look

For the winter of 2018/19 the Fradi casual wear brand proposes a collection where comfort and elegance confirm the elements that distinguish the DNA and the essence of the brand.

The absolute protagonist of the collection is the Jersey velvet which, with its softness and warmth, is the essential element for the winter season signed Fradi. The elegant Apulian brand interprets this precious fabric through refined shades of color marking a return to a discrete and sophisticated elegance at the same time.
Jersey Velvet, undisputed must-have for the next cold season, is applied to the “Postage” model, the best -seller of Spring / Summer 2017, a completely unstructured jacket that offers a formal and refined look while maintaining the comfort of a shirt thanks to the great wearability and elasticity offered by the new fabric. The Postage in Jersey Velvet meets the need of a man who takes care of the appearance of comfort but does not give up the sought-after style.

The iconic total look Fradi, which consists of jackets with soft textures combined with unprecedented jogging pants with tailored details, shirts and waistcoats, contributes to create an exclusive relaxed fit while maintaining a dry fit and a formal appeal. To remain balanced on the balance of elegance, however, must be combined with clean garments and flawless lines like white shirts also with collars to the Korean and pants with pleats from the contemporary fit worn with ease.

FRADI FALL/WINTER 2018-19 ADVERTISING CAMPAIGN