Combining style and wellness... Glamour and ethics meet.

The philosophy of the Fradi brand

Fradi's dream is to create and innovate by taking risks in a continually evolving market. Dynamic and ever evolving, the FRADI brand is synonymous with charm, seduction, and attraction. Our goal is to practice the union between style and innovation.

The brand was born in Martina Franca, Puglia, a land with a millennia-old history, characterized by a unique alternation of landscapes, naturalistic and environmental qualities. It is the brainchild of two brothers, Domenico and Francesco Dimarco, united by the same passion and commitment to doing business in a region dedicated to the production of clothing, with a desire to stand out, typical of an entrepreneurship accustomed to exciting challenges.

Our aim is to make the FRADI brand synonymous with skilled craftsmanship, a return to Italian production, and an appreciation of specialized work—a unique manufacturing heritage that must be protected.

The FRADI network is made up of many companies, each specializing in a specific production sector, and carefully selected from every region of Italy. This outsourcing strategy for Italian workers ensures that we offer our customers the highest quality excellence of Made in Italy. Our ambition is to cultivate the best Italian manufacturing traditions, surpassing ourselves with every collection to satisfy the most demanding tastes. But, above all, we aim to ensure that more and more people choose the value of elegance in everyday life.

Refined fabrics for a new wardrobe.

Create a varied, multipurpose, and functional wardrobe, suitable for all occasions, with a common thread of style that blends refined fabrics and quality craftsmanship. The pursuit of sustainable, ethical products, made with respect for both the body and the environment, represents a different way of viewing fashion. Design transcends seasonal timelines, characterized by clear, decisive, and clean lines that embody simplicity and class.

The beauty and quality of the garments go hand in hand with functionality; they are designed to serve our needs, making us feel at ease and allowing us to face every occasion with elegance and comfort.

“Today, fashion needs a style and ethical fabrics to be trendy, satisfying a physiological need for well-being.”

From fabrics to the best designs, created through controlled processes aimed at achieving the highest quality results with minimal environmental impact, our ability to create eye-catching and unique garments is shaped by this commitment.